What is Coupon Limit and User Limit while creating a promo code?

Coupon Limit is actually a numeric number which indicates the quantity of promo code that you want to give out.

User Limit is actually a numeric number which indicates that how many times a user/client can use that promo code. Please make sure you enter/allocate a number so that after each user/client promo code usage then its total should not exceed the Coupon Limit.